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Today, Guler says nearly 20% of young people in the United States have it on their phone. Using public data from NASA, proprietary AI, minimalist graphic design, and punchy wording, Co-Star offers daily horoscopes, birth charts, celestial compatibility reports, and an unconventional place for friends to connect.
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Co-Star launched in October 2017, but Guler began thinking seriously about the app around December 2016, pulling from her early career in design and user experience - she taught herself how to code - an education in psychology, and an inherited interest in astrology.
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Guler, a Scorpio, describes her life up until developing Co-Star as "completely chaotic." "This is the first time the threads have woven together," she adds. The magical thing about astrology is that it makes conversations possible.” “It's that it brings people together whether or not they’re into astrology. “The point of Co-Star isn’t that it’s an app or that it's astrology, even though those things are both true,” Guler, 33, tells Bustle. That, ultimately, is CEO and founder Banu Guler’s main goal.
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You might not know the difference between your sun sign and your moon sign, but you do know about Co-Star, the AI-powered astrology app known for its devastatingly accurate push notifications, because people really like to talk about it. Here, Co-Star CEO and founder Banu Guler tells Bustle about making sense of a meandering career path and the only app she pays for. In Bustle's Quick Question, we ask women leaders all about advice - from the best guidance they've ever gotten to what they're still figuring out.